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Tag:
Marketing
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Page 1 of 1
Title
Authors/Editors
Publisher
Type
Copies
Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Edition
:
Updated, Expanded
Year
:
2007
ISBN
:
0618785914
ISBN 13
:
9780618785919
Call No
:
LSAL 4163
Jay Conrad Levinson
Houghton Mifflin
Books
1
HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter)
Edition
:
1
Year
:
2011
ISBN
:
1422158004
ISBN 13
:
9781422158005
Call No
:
LSAL 5193
Harvard Business Review
John P. Kotter
W. Chan Kim
Renée A. Mauborgne
Harvard Business Review Press
Books
1
HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)
Year
:
2013
Call No
:
LSAL 5313
Harvard Business Review
Harvard Business Review Press
Books
1
HBR's 10 Must Reads on Teams (with featured article "The Discipline of Teams," by Jon R. Katzenbach and Douglas K. Smith)
Year
:
2013
ISBN
:
1422189872
ISBN 13
:
9781422189870
Call No
:
LSAL 5283
Harvard Business Review
Jon R. Katzenbach
Kathleen M. Eisenhardt
Lynda Gratton
Harvard Business Review Press
Books
1